Wednesday, January 20, 2021 | 10:00 pm

The Customer’s Voice Creates Opportunities in the Experience Economy

Business Impact Brief from 451 Research on creating new digital opportunities for customers.

In a world of highly empowered consumers governing the experience economy, it is imperative for businesses to deliver content-rich, personalized, and unique experiences.

Statistics indicate that 52% of digital transformation leaders are using data and analytics for better insights into behaviors and performance. More businesses must become highly data-driven in the experience economy, with an architectural shift leading to investment in new customer data infrastructure technologies to unify the journey, especially voice-of-the-customer (VoC) tools.

This Business Impact Brief by 451 Research, throws light on:

  • Leveraging all available data
  • Making customer voice accessible with modern technology
  • Automating analytics processes 
  • Implementing digital transformation into customer journeys, etc.

Explore VoC tools to enhance customer experiences.