In a world of highly empowered consumers governing the experience economy, it is imperative for businesses to deliver content-rich, personalized, and unique experiences.
Statistics indicate that 52% of digital transformation leaders are using data and analytics for better insights into behaviors and performance. More businesses must become highly data-driven in the experience economy, with an architectural shift leading to investment in new customer data infrastructure technologies to unify the journey, especially voice-of-the-customer (VoC) tools.
This Business Impact Brief by 451 Research, throws light on:
- Leveraging all available data
- Making customer voice accessible with modern technology
- Automating analytics processes
- Implementing digital transformation into customer journeys, etc.
Explore VoC tools to enhance customer experiences.