This white paper highlights some of the best practices to create extraordinary advertising experiences that can help you not only acquire customers but also retain them. It discusses how to incorporate a well-planned strategy to build a perfect customer intelligence system to aid all your connected-advertising efforts.
Connected-advertising experiences require you to bring together all the people, processes, and technology. According to recent Adobe research:
- 60% of marketers claimed they have to collect data from many sources
- 56% are unable to process data on time
- 51% find it hard to collate, structure, and integrate data in a meaningful way
To tackle the above-listed problems, it is essential to turn your data into action. In this white paper, you can gain insights into the effective use of data to deliver extraordinary advertising experiences.