How B2B Sales Teams Use Intent Data

DemandGen Report: Intent Data’s Expanding Impact

Get this report (sponsored by True Influence) and start bringing the intent
advantage to your B2B Sales teams. The report found that more revenue
teams are operationalizing intent intelligence for Sales.

• 62% Utilizing intent data within lead-and- account-scoring
• 57% Doing real-time account prioritization
• 55% Setting up trigger actions based on intent signals within their CRM and marketing automation
• 52% Fueling inside sales conversions and actions
• 50% Arming sales execs with relevant insights