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Combine Direct and Indirect Channels to Run Leaner Commercial Operations

Conducting business in the indirect channel comes with challenges for ISVs. And, by separating their indirect channel from their direct channel, ISVs have to update two different teams.

To help companies unify channels and increase efficiencies, here is a white paper for ISVs that would help them consolidate resources to run a leaner operation.

Conducting business in the indirect channel comes with challenges for ISVs. And, by separating their indirect channel from their direct channel, ISVs have to update two different teams. To help companies unify channels and increase efficiencies, here is a white paper for ISVs that would help them consolidate resources to run a leaner operation.