WorkOS, a platform that businesses use to inject enterprise-grade functionality into their applications, has raised $80 million in a Series B round of funding.
Selling a product to any business has its inherent challenges. For starters, how do you go about convincing the decision-makers and purse-string controllers that your software is better than the competition? But selling software to an enterprise has its own unique set of hurdles, particularly around heightened security, data privacy, and compliance requirements.
Many software-as-a-service (SaaS) companies these days structure their pricing plans with such requirements firmly in mind, with heftier price tags attached to an “enterprise” tier that includes several premium features, such as single-sign-on (SSO). But developing such features is a resource-intensive endeavor, one that could hinder smaller businesses from securing bigger clients.
And that, essentially, is what WorkOS is all about. Out-of-the-box, it offers SSO alongside directory sync for the user and group provisioning. “These are the first features that enterprise customers require — building them in-house can take months, but with WorkOS it takes just a few hours,” WorkOS founder and CEO Michael Grinich told VentureBeat.
In short, WorkOS is perhaps a little akin to Stripe or Twilio — but rather than packaging payments or messaging infrastructure, it serves up enterprise features. On top of all that, WorkOS also offers a white-label admin portal for self-serve onboarding — this essentially offers a UI for software companies’ customers (e.g., their enterprise clients) to configure their SSO and directory sync connections.News Source: Venture Beat