Monday, January 24, 2022 | 08:42 pm

This Bengaluru Tech Startup Helps Startups Transform Their Idea to MVP in 12 Weeks

This Bengaluru Tech Startup Helps Startups Transform Their Idea to MVP in 12 Weeks

After working for a myriad of IT companies, including Infosys, Capgemini, and Cognizant, Naren Lokwani wanted to startup on his own.

In June 2019, he started an edtech startup Frshr Technologies in Bengaluru. Soon, he realized that a lot of startup founders are non-techies.

The platform provides product development services to its five startup clients from the US, UK, and India.

Naren explains that Frshr assists its client startups to build custom software products, helping them in building their dream product MVP (Minimum Viable Product) in a short period of time.

The initial seed

Naren got the idea to build Frshr from one of his friends working in Silicon Valley, who wanted to build a startup but had no tech team to build the product.

Naren’s friend wanted to create an identity management platform for individuals and enterprises. However, he was not sure how to go about setting up a team to build this product.

Being a non-technical person, his friend was not sure of which tech stack to choose, how to go about hiring people, how much it will cost to build the product, and how to support it post its release.

The startup was able to get its first few customers with word of mouth and through initial contacts. In fact, its early success in building good software products led the company to its next set of customers.

“We follow our unique methodology of “Idea to MVP in 12 Weeks,” which helps startups a lot as they enter the market at a lower cost and short time. We are a team of software product development experts, engineers, designers, product managers, and entrepreneurs, with a common vision of client success,” says Naren.

Frshr Tech provides software services in enterprise platforms, mobile app development, blockchain, and cryptocurrency development, AI and ML services, mobile gaming, robotic process automation (RPA), eCommerce portal development, enterprise software deployment, and web design and development.

So far, the startup has built a social media app (built on Hedera Blockchain) for its UK client, an identity management platform for its US client, a code-sharing web app for its Indian customer, an eCommerce web app for another Indian customer, and so on.

The problem it addresses

The product development services business is a very tough sector to enter, sustain, and scale. For the past 30 years, companies like Infosys, Wipro, TCS, etc., have been doing software product development for large companies.

“On the other hand, there are some very small outfits who undercut prices and make it non-competitive for an established player to go exclusively after startup clients. There are hundreds of mobile app development companies in the market today, and almost no one has been able to build a scalable brand for themselves,” adds Naren.

He adds, “The key to is to understand clients well, provide consistent engagement experience, and deliver solid products at very competitive prices. We believe we have been able to deliver on these lines very well.”

At present, Frshr has 35 people in its team, which includes software engineers, product managers, delivery leads, UX, and software testing and management expertise.