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Sunday, January 29, 2023 | 03:06 pm

Southampton FC Identifies Sports Technology Startups for the Yolo Group-sponsored Future of Football Initiative

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Southampton FC Identifies Sports Technology Startups for the Yolo Group-sponsored Future of Football Initiative

Southampton FC, along with Sports Republic and Yolo Group are today launching The Future of Football challenge to find and support the next innovative sports tech startup. The Future of Football challenge is open to innovative companies ready to shape and test their solutions for updated football experiences in either the football development or fan engagement space.

Innovative 4-Week Program

In spirit with its values of innovation and doing things differently, Southampton FC will offer a 4-week virtual program – powered by Sports Republic and Yolo Group – to create opportunities and break away from conventional methods. The challenge welcomes Web3 and sports tech startups and scaleups with novel solutions to:

  • Football development (scouting, training, recovery, game analytics, etc.) 
  • Fan engagement (gamification, loyalty programs, matchday experiences, global fan engagement, etc.)  

£100k Development Prize 

Selected teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sports Republic, and Yolo Group decision-makers. At the St. Mary’s finale, teams will pitch for a commercial relationship with SFC and a £100k discretionary prize pool for post-program solution development.

Sarah Batters, Director of Marketing and Partnerships at SFC stated that: Southampton FC’s commitment to innovating and creating a positive impact is central to the way we operate and make decisions. We’re excited to see program participants create the future of football

London-Based Leaders Join Forces 

Sports Republic, the owner of Southampton Football Club is a London-based investment firm in the sports and entertainment industry. Founded by Henrik Kraft and Rasmus Ankersen and backed by Lead Investor Dragan Šolak, Sports Republic’s vision is to grow high-potential sports businesses and sports tech companies. 

Henrik Kraft, Sports Republic, and SFC Chairman stated that: Sports Republic is really looking forward to being part of the Future of Football challenge to power innovation in sports tech. We are continuously seeking the most innovative sport tech companies to join our portfolio and leverage our clubs to drive growth and digital transformation.

Yolo Group is the managing partner for the Future of Football challenge. The company is also London-based and is a leader in the cross-section of gaming, fintech, and blockchain, and operates the Sportsbet.io brand. Sportsbet.io is Southampton FC’s Main Club Partner.

Tim Heath, GP at Yolo Investments and founder of Yolo Group stated: This program is designed to push boundaries, to bring together a spectrum of solutions from startups around the globe. It’s a chance to create truly unique approaches – and test them. We’re driven by innovation; so, we’re looking forward to seeing the results.

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