Wednesday, May 31, 2023 | 03:24 pm

Insight’s Trends Report Identifies AI, Cybersecurity, and Superapps As the Three Most Important IT Trends for Businesses in 2023

Insight’s Trends Report Identifies AI, Cybersecurity, and Superapps As the Three Most Important IT Trends for Businesses in 2023

Insight Enterprises (NASDAQ: NSIT), a Fortune 500 solutions integrator helping organizations accelerate their digital journey, today released its Trends Report, outlining five technology trends Insight experts predict will impact business strategy in 2023. The report highlights themes of simplification, cybersecurity, the evolution of the workforce, automation, and AI, and Superapps as trends that will be key to business and IT decision-makers in 2023.   

Automation & AI

The recent explosion of AI-driven large language is changing the way we search the internet. AI automation is a key trend highlighted by Insight experts, who look at the impact AI could have on everyday life and on organizations. Beyond this, experts discuss the potential of automation to improve user experience and how organizations can balance automation and human capability. Insight looks at how the modern data warehouse will develop in 2023 in breaking down data silos, and highlights data automation as a key area of growth for 2023.


Cybersecurity complexities are another trend highlighted for 2023. Shifting the gaze to the future threats facing an organization, Insight experts discuss the rise of zombie APIs, supply chain security, ransomware as a service, and how organizations should and can prepare themselves for these growing threats.


According to Insight experts, Superapps are an important technology trend to consider in 2023, improving collaboration and introducing efficiencies to improve business performance. Whilst Superapps is not a new concept, the report details how the arrival of new technologies like the metaverse has the potential to change how Superapps could look in the future.


Insight predicts simplification as a key tech trend for 2023, looking at the importance of companies working across functional groups to regain clarity over inventory and cost. Specifically focusing on IT purchasing, resourcing, data sharing, networking, and cybersecurity, the report looks at how collaborative approaches in these areas and across services can lead to better decision-making, governance, and agility.

The workforce evolution

The trend discusses the importance of digitalization and investment in technology in retaining and attracting talent. From bring-your-own-device (BYOD) working, to the redefining of the office space, Insight experts look at the new way business leaders must view their office spaces to attract talent and stay competitive.

The Trends Report aims to leverage Insight’s role as a leading solution integrator in the IT sector to provide guidance to IT managers and business leaders alike.

Adrian Gregory, Insight EMEA president, comments: “The beginning of this decade has presented organizations with never-before-seen challenges, causing changes to organizational structures and processes and a move to digitalization. Organizations are faced with higher inflation, soaring energy costs, global supply chain issues, and having to manage ever-tighter budgets. In 2023, technology will remain an important tool in organizational decision-making to ultimately progress, innovate and deliver better customer outcomes”.

As THE Leading Solutions Integrator, Insight can help to advise, guide and steer organizations through the increased complexities that have arisen during this digital revolution of the past years, to ensure processes are simplified, data is used more intelligently and threats are averted. The IT Trends report offers insightful guidance on the technologies that will feature as key themes in business strategy in 2023 and beyond, to support organizations in their digital transformation journey.