FIC Group was founded in 1979 and was once the top Taiwan computer brand in the world. With 43 years of design manufacturing experience, it has had a great influence on the computer industry in Taiwan and overseas.
Since the global industry has entered a brand-new digital era of technology, FIC is well aware that the group’s future business must move towards the new direction of OMO (Online Merge Offline) Green businesses. It believes that innovative technology applications can provide people with a comfortable and convenient life, thereby enhancing the competitiveness of Taiwan’s industry and becoming a sustainable development enterprise.
Mr. Leo Chien, the General Manager of FICG (3701. TW), said that when he realized the arrival of the technology era, he led the group to transform, began to lay out and conduct in-depth research on new markets, and deeply engaged in the design manufacturing of OE automotive electronics and focusing on the Smart Energy Management and Smart City Business.
In fact, the FIC group had never officially announced any new business directions in the past years, the market still considered that FIC is a notebook and MB brand for years, but no one knows FIC has already transformed its businesses since 2011.
Today, the FIC group officially announces the change of new corporate imagery to the market, meaning that FIC firmly enters a new era and new direction, running a new business journey with partners.
The whole new design logo concept was inspired by the spiritual elements, concepts, and the inheritance of the corporate cultures of the group. Use the small letter “fic” to express the meanings of easygoing, people-friendly, and linking to the young digital era. The “Cyan” color of the logo represents the design manufacturing business of OE automotive electronic products; the “Seaform Green”, as an auxiliary color, represents the Smart City-related businesses; symbolizing FIC standing out in the market and to provide a whole new lifestyle in Smart City and in-car OMO metaverse.News Source: PR Newswire