CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. Andrew Van Noy, CloudCommerce CEO reported, “SWARM tested 90 ad variations leveraging a mix of images, headline and body copy. The content was tested against the client’s Jeep Owner audience in Facebook and optimized for conversions. The top five ad combinations were implemented and started running on March 2. The campaigns were structured around Jeep Wrangler landing pages.
“We expected to outperform the client’s previous creative efforts,” Mr. Van Noy continued. “However, we were absolutely blown away with these stunning results. A 143% increase in conversions means that the client is now in the very enviable position of dramatically increasing its top-line revenue.” Also, SWARM helps solve the user data “cookie” crisis. SWARM uses AI to manage “personas” which will now become more important than ever for targeting purposes. “Third-party cookies are dead,” concluded Mr. Van Noy. “We believe that we are on the right side of digital advertising history.”News Source: Martech Series