BidX, the European leader for marketing automation on Amazon, announced its Amazon DSP Automation today. This enables advertisers to now completely automate all ad types of the sales funnel along a customer journey.

In a challenging landscape with rising Cost per Clicks (CPCs) and shrinking margins, BidX is proud to announce the access to the most powerful advertising platform for Amazon merchants. This groundbreaking solution empowers advertisers to expand their reach beyond Sponsored Ads in a cost-effective and efficient manner. The key features are the automatic setup and machine learning optimization of Amazon DSP ads.

“We are thrilled to introduce this game-changing solution that allows advertisers to reach a wider audience and attract new-to-brand customers,” said Dominik Thüsing, Co-Founder of BidX. “Our goal has always been to simplify the advertising process and provide businesses with the tools they need to succeed in a dynamic and competitive landscape. With this latest innovation, we are confident that advertisers will unlock new growth opportunities and drive business success.”

Additional benefits of the self-service Amazon DSP Automation include

“Expanding reach and attracting new customers are crucial for businesses to stay ahead of the curve,” stated Nadine Schöpper, Co-Founder of BidX. “Our solution empowers advertisers to connect with their target audience in a more impactful and efficient way. By combining automation technology with the Amazon Marketing Cloud (AMC) analytics and our deep understanding of the advertising industry, we are providing advertisers with a competitive edge and helping them achieve their business goals.”

Advertisers interested in gaining access to this groundbreaking technology can reach out to dsp@bidx.io – the BidX team will reach out with further details and provide an opportunity to be among the first to experience the power of BidX’s self-service Amazon DSP Automation.

News Source: Yahoo Finance