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Amazon Plans To Hold a Beauty Sales Event for Three Weeks Starting October 4th

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Amazon Plans To Hold a Beauty Sales Event for Three Weeks Starting October 4th

Amazon announced Wednesday, plans to hold a beauty products event in October, all in an effort to lure early holiday shoppers. Officials say, the e-commerce giant wants to not only draw customers back to Amazon during Black Friday week, but also long term after the holiday season is over. Amazon is the world’s largest on-line retailer and has tried to acquire a larger share of the worldwide beauty market, which generates $500 billion in annual sales. The firm began offering well being and beauty products in 2000, the beauty market is of particular interest now, because consumers have flocked to the web to buy makeup and personal care items during the pandemic.

The October event could also help Amazon better compete with retailers such as Ulta Beauty and Sephora,  officials say the company is planning to start the event on October 4th ending on October 25th.

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