Today, brands are struggling to keep up with the evolving technology landscape and changing consumer behaviors. They are spending more money on advertising and promotions to gain additional customers. Marketing acquisition costs have skyrocketed by as much as 900% over the last 20 years. But the returns are diminishing. So, how do brands fix this?
Braze’s new e-book, Humanity in Action: What Customer Engagement Is, Why It Matters, And What You Need to Know can help you with a proven strategy for long-term customer engagement success. In this ebook, you will learn about:
- Digital marketing 101 – What you need to know
- Acquisition – The what, why, how of modern customer acquisition
- Engagement – What engagement is, why it matters, and what you need to know and more
Read the full content and build your customer engagement.