Ever since the government imposed necessary restrictions, countless employees had to work from home. This led to the requirement of a video conferencing tool, which has turned out to be a lavish business opportunity. Before lockdown, Zoom was the favorite video conferencing tool. Today, the competition has grown farther and new apps – including Google’s – are in the race. So the question is, who is winning the video conferencing app war? Let’s analyze. 

ALSO READ: Solving the Pandemic Situation With Cloud Computing Services

Quick overview of video conferencing apps

Today, every business relies on video conferencing to run their businesses. High-quality video conferencing software applications are helping the workforce collaborate at the national or international level and make business possible. 

While the concept was there since the advent of Skype, it gained momentum on a large scale during the Covid-19 outbreak. According to Frost and Sullivan research, “the overall video and web conferencing market is on a high growth trajectory and is forecast to grow from $8.5 billion in 2017 to $11.0 billion by 2023.”

What makes a great video conferencing app?

More than high-quality video or sound, great conferencing tools make collaboration count. Rather than showing your face to the world, they help create sessions that are productive, interesting, fun, and effective 

Great video conferencing apps need to go beyond screen sharing and live chat to blur the line between digital and real. In this unprecedented time when businesses have limited resources, the imagination is still stronger. With the right features, these meeting apps can help professionals share their ideas exactly the way they would have if done physically. 

What choices do we have?

If you are looking for video conferencing applications to hold team meetings, share ideas, and run your business, there are many. However, if you are looking for something to work as well as enjoy, there are very few. 

The boom in this industry has attracted startups and business-minded people from around the world and make the most of it. The opportunity is still ripe though for companies, mostly due to the data security gaffes. 


Zoom has been a standout video conferencing platform and a favorite of everyone during the Covid-19 pandemic. The app has been loved even before the world moved to work from home. Zoom makes video conferencing a cakewalk, which is the reason it was the first choice of almost all companies and institutions around the world. It went from 10M to 300M users in just 4 months. 

Zoom allows you to host free one-to-one video calls with 100 or more people for 40 minutes. For bigger requirements, they offer paid plans. Another option that makes Zoom the best app among individuals, as well as companies, is, it works great even at low internet speeds. Low internet has become a common challenge, even for developed countries. But, Zoom prevails. 

Other than that, there are innumerable features in Zoom that make your collaboration easier. 

Google Meet

Meet’s deep integration with Google’s other apps is a huge plus for anyone using it. One best feature of Google Meet is captioning.

One challenge with Meet is conferencing with enormous groups. You can opt to have a view-only mode where many participants could join, but that isn’t true video conferencing. 

Meanwhile, Google has announced that Google Meet will be bundled into Gmail applications for Android and iOS devices. This means, whether or not you want it, you might have to pay for Meet. Clearly, Google wants to win the video conferencing app war by hook or crook. 

Other apps include Microsoft Teams, Slack, Webex Meetings, Join.me, GoToMeeting to name a few. 

So, who is winning the video conferencing app war?

One app may reign over the other, but the battle is not over. Every app has its own ups and downs. You can look up to any of the aforementioned depending on the nature of your resources and budget constraints. Hence, we leave the decision to your best judgment and opinion.