Multiexperience is a concept introduced by global research and advisory firm Gartner, late in 2019. This is one of the biggest technological developments for 2020. Gartner states that “By 2023, more than 25% of the mobile apps, progressive web apps, and conversational apps at large enterprises will be built and/or run through a multiexperience development platform.”
Simply put, multiexperience refers to the various permutations of modalities (touch, voice, and gesture), devices, and apps that users interact with on their digital journey across several touchpoints. Applications need to run on different platforms and adapt easily. Hence, providing a consistent experience from a business perspective. Multiexperience technology is now popular among many organizations and individuals with the rising flow of devices. Organizations that want to strengthen their digital experience are now looking for solutions to streamline user experience across multiple platforms.
Multiexperience Development Platforms
Digital market evolution has led to the emergence of Multiexperience Development Platforms (MXDPs). These are used in developing chat, voice, AR, and wearable experiences, alongside mobile and web apps. In a competitive market, brands are now including more than one experience. There is an increasing demand among organizations to create and manage MXDPs. These are facilitated by tools to create multiple applications across various devices.
Moreover, MXDPs serve as the new Mobile App Development Platforms across several devices. Application leaders are adopting MXDPs to create and support a plethora of digital user experiences. Furthermore, MXDPs help you develop a single application that can be deployed on a variety of devices. Hence, using a Cloud-based ecosystem ensures all applications are connected to the same data and services – for past, present, and future development.
Leading MXDP providers include:
- Progress (Kinvey)
Benefits of shifting to MXDPs
Greater efficiency in internal operations:
Multiexperience platforms enable organizations to support a large number of internal operations at a single platform. Processes are easily streamlined in one system. This way, organizations can develop efficient, faster, and valuable digital experiences.
The integration of MXDPs facilitates collaboration among IT and business teams in the process of building, designing, and managing apps as well as customer experiences.
Time and Cost Saving:
As productivity increases across multiple touchpoints, the app delivery time decreases. Similarly, back-end services are portable and reusable, further decreasing the cost of developing an app in any touchpoint.
Let’s explore the growing channels that are part of a multiexperience platform.
The major advantage of these traditional devices is that they still retain a large audience. Most users have either a desktop or laptop computer and, while individual usage may vary wildly, it’s still a vital part of daily life. To date, most offices work on desktops/ laptops, and not mobiles, tablets, or other more modern devices. Hence, their inclusion in multiexperience still shouldn’t be ignored. Given this, many banks are adding more advanced features (e.g. creating a bank statement, applying for credit) for the desktop versions of online banking.
Smartphones have become the core of all business activities, particularly vital services like banking. While eliminating the need to go to a physical location, smartphones (combined with a bank card) can give all the information at your fingertips. Smartphone apps provide all handy features to manage your finance without leaving your house. They also have a wide range of digital solutions like have geo-location targeting, cameras, and other additional sensors.
Similar to smartphones, these are highly interactive, but the larger screen size allows for more information and easier navigation.
Smart TVs have taken over the market over traditional TVs. Viewers don’t want any interruptions while watching their favorite shows. Here’s where multiexperience comes into play. The perfect example of this is Domino’s pizza delivery allowing customers to place orders via Smart TV. This feature is ideal for people who are hungry but want to continue their current viewing experience.
Experts suggest that the wearables market will peak at around 560 million devices by 2021. Wearables are gadgets whose main feature lies in interconnectivity. Currently, the leading wearable is the smartwatch, accounting for about 30% of purchased wearable devices. However, one major challenge of wearables is that they have limited display space and simple controls with basic touches.
Powered by AI, smart speakers operate by voice, with no physical buttons attached. People can ask questions, gain key information, and also place orders using verbal commands. Highly popular examples include Amazon Alexa, Echo Dot, and Google Home.
Multiexperience isn’t just about device-native platforms. Third-party integrations allow devices to connect and transmit the data through a joint network. The main benefit of API integration is built-in technology and an established audience. Many companies leverage Slack, Facebook, and Twitter to interact with customers. Similarly, companies can connect to displays inside a car. For example, the integration of the Domino’s pizza delivery portal into Ford’s in-car system enables drivers to order pizzas on the go.
An immersive range of devices that serve multiexperience like smartwatches, smartphones, and voice-driven devices dominate the industry. According to Gartner’s research, cloud-hosted AI platforms such as AWS cloud solutions are the most widely used technology to support multiexperience application development (61 %). This is followed by native iOS and Android development (48 %). Also, mobile back-end services (45 %). To sum up, multiexperience technology is the next milestone in the digital transformation curve.