With AI and automation, virtual reality (VR) is there for quite some time now, as they significantly impact the world we live in.
VR has truly cut out space inside the gaming business as of late. This innovation is introducing another age of gaming that gives players vivid, first-individual point of view encounters. The gaming business has grasped augmented reality to bring engaging encounters like SuperHot and Beat Saber to a market starved for something new.
A report by MarketWatch proposes the worldwide VR market will be worth $117 billion by 2022. From medical care to the development business, virtual reality will drastically change the manner in which we do things. Furthermore, VR arrangements will fathom the venture difficulties of our short term to improve client commitment, maintenance, and execution.
Here are industry-wise use cases of virtual reality:
Virtual Reality Across Social Media
Virtual reality is actively entering social media, and now every user of the network can have access to its unlimited possibilities. Facebook is investing heavily in VR technology through Oculus. With a variety of VR headsets and an increasing library of quality entertainment, Mark Zuckerberg expects more non-gaming consumers to warm-up to owning their own headset.
At OC6, Zuckerberg made a number of exciting announcements including the introduction of hand-tracking, new social VR experiences with Facebook Horizon, and increased headset performance with the Oculus Link. All these Oculus refreshes mean to make augmented reality more social and improve commitment with non-gamers. In the following ten years, Zuckerberg plans to invest $ 3 billion into AR and VR tools.
The Snapchat and Instagram filters like Overlay bunny ears and cat whiskers on selfies are a very consumer-facing application of AI tech combined with AR. Their popularity in these and various other applications of image enhancement functionality isn’t probably going to wane in 2019.
VR in Training & Education
Educational experiences in VR and AR will continue to become increasingly common throughout 2020. The immersive nature of VR means that pupils can engage with learning in fun new ways, and AR brings new flexibility to on-the-job training. Virtual environments allow students to practice anything from construction to flight to surgery without the risks associated with real-world training. Specifically, schools will make huge investments in bringing lessons to life through the power of virtual reality. A recent study by Perkins Coie shows that 41% of respondents agree that VR is most applicable within education.
Therefore, by implementing VR in the classroom, students will gain more understanding of spatial structures, language associations, and lesson content. A study by the University of Maryland found that VR contributed to more motivated students and greater information retention.
Additionally, the US Army has announced a deal with Microsoft to use its HoloLens technology in military training. This means soldiers will get real-time readings on their environment. This will provide real-time metrics on soldier performance such as data about heart and breathing rates.
Moreover, many Fortune 500 organizations like Boeing, UPS, and Walmart are executing VR tools in workforce education and training programs.
VR in the Gaming & Entertainment Industry
In the gaming world, virtual reality can change the way players and audiences view the game. NextVR offers customers the best seat in the house to see on-demand competitions from FOX Sports, WWE, and the NBA.
Virtual reality at independent film festivals is gaining momentum in Hollywood. Directors and producers are enthusiastic about the potential of VR for filmmaking. Since it is a modern form of entertainment, it can implement new filmmaking techniques and integrate other senses such as touch and smell. Growing interest, excitement, and investment will decide if VR films and series will reach mass audiences in 2020.
To create a special experience that can be experienced in your living room, concerts can be transmitted live to VR headsets. Whether a simple mobile app game like Pokémon or more conventional gaming consoles providing a more interactive VR experience, such as first-person shooters or sports games, gaming developers are developing ever-entertaining innovations to keep gamers entertained and to entice them to purchase their new goods. More and more consumers will come to expect VR from their favorite entertainment platforms and services, as these technologies increasingly develop.
VR in the Automotive Industry
Two of the most important developments observed in 2019 are voice assistants – most of the big manufacturers introducing their approach to Alexa and Siri – and in-car AR.
Nvidia’s DriveAR platform, powered by machine learning, uses a dashboard-mounted monitor overlaying graphics from around the car on camera footage, pointing out everything from obstacles to historical landmarks along the way. Not to mention, Hyundai has been a pioneer in AR research, which goes beyond the cockpit-style view of the experience of the motorist. Furthermore, automobile giants like Audi, Mercedes-Benz, Tesla, Toyota, and Volvo have all signed up to incorporate VR.
WayRay, an Alibaba-backed startup, takes the path of directly projecting the AR data onto the car windshield, providing navigation prompts, right-of-way information, lane identification, and hazard detection.
In-car AR has the ability to boost safety as well as provide comfort for the driver. For example, Genesis G80 uses a variety of features to ensure precision, including monitoring the driver’s sightline, to ensure that holographic overlays are always in the right position. Instead of looking down at the GPS panel in the dashboard, the driver can see the arrows on the heads-up display showing live directions. Porsche is also making substantial investments in related technology.
VR Application in Healthcare
Healthcare is one of the main adopters of VR. Many healthcare organizations across the globe have begun to make use of VR in their operations and have realized its advantages. VR is spreading knowledge by providing users with a better understanding of treatments and diseases. Numerous implementations of VR are being applied in the healthcare sector. Applications such as robotic surgery, medical equipment, simulation of surgery, etc. are steadily gaining acceptance and are becoming more likely to be embraced by various healthcare organizations and recognized by the public.
Some of the key applications for VR include:
- Psychological therapy
- Training new doctors
- Physical therapy
- Pain management
- Human Simulation Techniques
- Healthcare marketing
VR in the Retail World
The retail sector is expected to embrace more and more VR and AR technology. Brands are leveraging VR to have new user experiences in the market. Therefore, to keep consumers using retail stores and shops, VR will have exclusive experiences, such as encouraging you to wear clothes without actually wearing them physically.
Moreover, with the help of VR, stores can also minimize costs by offering more technology-based sales – such as a staff-less shop where everything is bought using apps. With the increasing number of people using VR technologies and consumers spending more time on smartphones, companies have a greater chance of catering to potential customers.
Future of Virtual Reality
Over the next year, VR will become more sophisticated as devices become more powerful and capable of producing better quality visuals. The VR industry is set to hit a huge $30 billion industry by 2020 with over 135 million VR headsets projected to be used on a daily basis by 2025. While gaming will remain dominant in terms of sales, more realistic sectors, such as healthcare and engineering, are expected to pick up momentum.