Technology is changing the way most industries do business, and retail is no exception to the ever-evolving advancements. Can you guess the technology that is taking over the retail industry by storm these days? Yes, you guessed it right – Mobile Technology! Retailers today can benefit from mobile technology in many ways and this list just keeps getting better every day.
Here’s a fun fact! Did you know? People check mobile devices, 85 times a day on an average! I can sense many virtual hands going up. We rely on our mobile phones for everything – from calls to shopping to working, and much more. We have reached a stage where it’s almost impossible for us to live on without our mobile phones. It’s no joke how much and what all we can do with this tiny device that we all love so much. Out of all this, texting and shopping take up the major chunk.
That is, mobile shopping has greatly spiked in the last few years, and especially today with the global health crisis – people across the world are relying on online shopping to fend for their needs. And for shoppers, mobile sure is a massive part of this retail experience.
Given this scenario, mobile interaction becomes a critical component for boosting loyalty and enhancing the overall customer experience. Mobile technology for sure is the future of the retail business world. This is why ensuring a pleasing and engaging mobile presence is crucial for retail businesses to retain and nurture potential customers.
There’s a number of new technology systems that are being implemented, and are definitely worth considering to be able to survive in this heavily competitive retail market.
Here are some of the ways retailers can benefit from mobile technology.
3 ways retailers can benefit from mobile technology
1. Easy and safe payment procedure
Shopping, today is more convenient than ever for customers – thanks to mobile wallet technology! Customers are no longer required to carry cash to make purchases anymore. Just their mobile devices will do the trick.
Mobile wallets, housed on peoples’ smartphones – store the users’ credit and debit card information, allowing them to simply tap buttons or hold their phones over a payment device to complete transactions. To add on, experts predict that mobile wallets are going to continue to grow in popularity, thereby, cutting down waiting time and increasing payment security.
Not just that retailers today are also turning to online checkout tools to help streamline the online shopping experience for their consumers. With online shopping becoming the main avenue for all forms of shopping, it’s important for vendors to have a safe and secure checkout system for their online customers.
That being said, today’s modern systems makes it convenient for consumers to order right from their mobile devices and allow users to securely complete the transaction process on the product page itself – without pushing them to a third-party site or payment service. Thereby, making it a hassle-free and user-friendly endeavor.
2. Better customer service
The online consumer is looking for a great deal just as much as the in-store consumer, and it’s important to provide both with a superior experience. Let’s look at how mobile technology is helping retailers create better customer experience:
- Beacons: Beacons are devices that use Bluetooth technology to send messages to mobile devices that are near to them. Retail stores use beacons to send relevant deals to customers or alert them about products they’ve previously bought or expressed interest in buying. To add on, a study by Swirl states revealed that 73% percent of shoppers surveyed said that beacon-triggered content/offers increased their likelihood to purchase during their store visit, thereby showing impressive sales results for companies.
- Shopping apps and chatbots: Without a doubt, shopping Apps enable instant and direct communication between the brand and consumers. And this is further enhanced through the use of AI-powered chatbots. Retailers today greatly rely on chatbots to support a large volume of customer requests with less staff and in less time.
- Barcode scanning: Barcode scanning Apps provide shoppers more information about a product by scanning the barcode on it. It helps the customers find the price without having to ask a store assistant. Not just that it allows them to compare prices with similar products elsewhere.
- Dressing Rooms: Dressing rooms in retail stores can be uncomfortable and inconvenient at times. For instance, Imagine a long queue that you have to surpass for just trying out a pant! Frustrating isn’t it? And, what if halfway through the selection, you may want to get something from the floor? As a solution to this, some retailers started providing digital screens where shoppers could select products and start a ‘digital fitting room’ – where the sales representatives would stock the actual fitting rooms with the chosen items.
3. Apps for your sales staff
To make shopping better for both sales staff and their customers, companies have developed apps for their in-store employees. Equipping employees with modern mobile technologies, whether company-owned or personal, enables retailers to improve productivity, customer service, merchandising, and sales. These apps help sales staff to
- Check inventory,
- Look up a customer’s previous purchases, and
- Provide more in-depth product information
And, these apps allow customers to directly message a sales associate. Also, it enables sales associates to provide a faster and more personalized customer service to consumers. Thereby, making the entire purchase experience better for everyone involved. Thereby, leading to satisfied customers, elevated sales & productivity, and better retention rate.
With the current retail trends, there are no signs of mobile slowing down anytime soon. In this post, we have captured broad uses of mobile technology for the retail business. However, there are more ways of how retailers can benefit from mobile technology and this list just keeps expanding every day. With the right blend of strategy and technology, mobile technologies are now an integral part of the buyer’s journey – right from information gathering to purchase and post-purchase. So, the key to succeeding in this digital era is to provide the best user experience throughout this journey and acquire and retain more customers.
Which mobile technology is your business using? Drop-in a comment!