Analytics has become mainstream now! It’s the talk of the town. A study showed that companies that adopt data-driven marketing strategies and analytics increased their revenue by 20% and reduced their costs by 30%. But implementing data analytics that informs intelligent and effective business decisions is not as easy as a snap of the fingers. It takes dedication, hard work, cautious planning, and futuristic thinking. The key is to understand, locate and cater to the needs of your ideal customers. This would mean using the gathered data to drive, inform and guide your customers to take action.