Apple’s “Spring Loaded” media event this week was certainly loaded with announcements, headlined by colorful all-new iMac models, AirTags item trackers, and a new M1-powered iPad Pro, but there were lots of other announcements during the jam-packed event.

There’s also an updated Apple TV 4K set-top box with an all-new remote, a new purple color option for the iPhone 12 and 12 mini, new podcast subscriptions, and many more. 

1. Apple Card

Image Courtesy: Apple
Image Courtesy: Apple

Apple kicked things off with a quick but key mention outlining a shift in how Apple Card works. “Apple Card Family” will allow you to share your card with anyone in your family over the age of 13, with customizable spending limits for each added user. You’ll also now be able to “co-own” an Apple card with another adult, with both owners building up their credit equally.

2. New Purple iPhones

Image Courtesy: Apple
Image Courtesy: Apple

The Apple iPhone 12 series got a surprise refresh with the new Purple color option for the iPhone 12 and the iPhone 12 Mini only. The specs remain exactly the same as the other color variants, except the new color, of course. The iPhone 12 and iPhone 12 mini are now available to order in a new purple color, with the first orders arriving on April 30.

3. AirTags

Image Courtesy: Apple
Image Courtesy: Apple

Apple has officially announced its accessory for tracking things like keys, wallets, and bags through the same “Find My” app you use to find your various Apple devices when you lose them on the couch. The AirTag lets you easily track things like your keys, wallet, purse, backpack, luggage, and more in the Find My app on iPhone, iPad, and Mac.

AirTag is designed with privacy and security in mind, with no location data or location history physically stored inside the AirTag and built-in features that discourage unwanted tracking, according to Apple. Also, each AirTag has a built-in speaker for helping you track down lost items, and you can engrave them with texts and/or select emoji for free when you buy them online.

Moreover, it has the Apple-designed U1 chip using Ultra-Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This technology can more accurately determine the distance and direction to a lost AirTag when it is in range.

Apple says they’ll cost $29 each or $99 for a four pack, and launch on April 30. 

4. Next-gen Apple TV 4K With A12 Bionic Chip

Image Courtesy: Apple
Image Courtesy: Apple

Apple announced a big refresh to the Apple TV 4K, it first launched back in 2017. 

There’s also a completely redesigned Siri Remote with a physical clickpad that offers five-way navigation, and the clickpad is touch-enabled for users who prefer to navigate tvOS with swipe gestures. The remote also has power and mute buttons for a TV, while the Siri button has been moved to the right side of the remote, consistent with modern iPhones.

Apple TV is also getting a new Color Balance feature. Starting with tvOS 14.5 and iOS 14.5, users will be able to hold an iPhone with Face ID near their TV and the front-facing camera and ambient light sensor will begin color measurements and automatically tailor the Apple TV’s video output to deliver more accurate colors and improved contrast. Apple says this process will result in improved picture quality without adjusting the TV’s settings.

You can start ordering the new Apple TV 4K starting April 30, with availability beginning in the second half of May. $179 for 32 GB model or $199 for 64 GB.

5. New iMacs With Seven Color Options

 

Image Courtesy: MacRumors
Image Courtesy: MacRumors

The new iMac is just 11.5mm thick and will be available in up to seven vibrant colors depending on the configuration, including green, yellow, orange, pink, purple, blue, and silver.

The front of the new iMac has white bezels with a color-matched metal chin below the 24-inch display, and notably, there is no more Apple logo on the front of the machine. For video calls, the new iMac has a 1080p FaceTime HD camera, “studio-quality” microphones, and a six-speaker sound system.

Powered by Apple’s custom M1 chip with an 8-core CPU and up to an 8-core GPU, the new iMac can be configured with up to 16GB of unified memory and up to 2TB of SSD storage. There’s also a minimum of two combo Thunderbolt 3/USB 4 ports, with an additional two USB 3 ports on higher-end models.

Furthermore, the new iMac comes with a new color-matched Magic Keyboard that is available with Touch ID for the first time, and there are now color-matched Magic Mouse and Magic Trackpad accessories too.

The new iMac will be available to order on Apple.com starting Friday, April 30, and it will begin arriving to customers in the second half of May. Pricing starts at $1,299 in the United States. Apple also continues to sell an Intel-based 27-inch iMac. 

6. New iPad Pro

Image Courtesy: YouTube
Image Courtesy: YouTube

The iPad Pro is going M1, too! Apple says this shift brings a 50% performance improvement over the previous iPad Pro. The new iPad Pro is available with up to 2TB of storage, which is double the previous limit, and up to 16GB of RAM. Here’s what’s new:

Exclusive to the new 12.9-inch iPad Pro is an all-new Liquid Retina XDR display, with up to 1,000 nits of full-screen brightness, up to 1,600 nits of peak brightness, and a 1,000,000:1 contrast ratio. Moreover, the display uses mini-LED backlighting with over 10,000 LEDs to deliver true-to-life HDR content.

Pricing starts at $799 for the new 11-inch iPad Pro, while the new 12.9-inch model with the XDR display starts at $1,099. Orders begin Friday, April 30, with availability in the second half of May.

Apple has also made the Magic Keyboard for iPad Pro available in white color

7. Apple Podcasts

Image Credits: Apple
Image Credits: Apple

Lastly, Apple will launch a redesigned Podcast app, including an option for paid subscriptions (monthly or annual) to individual podcasts.

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