These days, short-form videos are popular. Because of this, short-form content is becoming more available on platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest, and brands are utilizing this opportunity. Short-form video has the highest return on investment (ROI) of any social media marketing tactic, according to numerous reports, and 30% of social media marketers want to invest more in it than any other trend in 2022. Videos are shared twice as frequently as any other type of information, according to reports. 84% of people who have seen the video will be convinced to buy a product or service based on the brand’s video.
Here are 6 short-form video trends to look out for in 2022:
1. Live Videos
Live videos are a great way to communicate in real time with your audience and produce material that seems more intimate and personal. You may use live videos to address your audience’s queries, give them an inside peek at your company, and grant them special access to events. Additionally, live videos are a fantastic opportunity to do live tutorials, Q&A sessions, and the announcement of new goods and services.
2. Interactive Videos
Engaging your audience and adding interactivity to your material is easy with interactive videos. You can add interactive elements to your movies in a variety of ways, but some of the more well-liked ones are polls, tests, and gamification.
Additionally, polls are a fantastic approach to ascertain the opinions of your audience as well as how they respond to your material. Polls can be used to obtain information that can help you refine your content strategy. Quizzes are also a fantastic method to interest your audience and draw them into your material. Quizzes are a fun and educational method to engage your audience and test their knowledge of your business.
3. Brand Challenges and Collaborations
These short-form videos first gained popularity through viral content based on dances, songs, and sounds. As a result of brands adapting, they can now create their own noises, filters, and challenges to help make content go viral. The most popular social media trend of 2021 was viral challenges, which will continue to provide engaging content in 2019. One of the key reasons TikTok is so successful is the popularity of brand challenges and partnerships. It’s one of the finest methods to produce high-quality content that is both original and shareable while also putting your business in front of a new audience.
4. Product Teasers
This is comparable to the usual television commercial, which can span anywhere from six to sixty seconds on average. This form of content is still being utilized by brands to market their goods naturally across chosen media. Moreover, it is cost-effective because it doesn’t need a sizable budget and has a great chance of going viral, raising awareness of the business. Additionally, it builds suspense, making customers even more immersed in the launch as they wait in anticipation of the big revelation.
5. Personalized Videos
Personalized videos are an additional video trend that is growing. Using customized films, you may establish a more intimate connection with your viewers. Personalized films can help you establish a closer bond with your viewers while also fostering a sense of loyalty and trust. Personalized videos are use data that you have about your audiences, such as their name, location, or interests.
6. Educational Videos
Brands are likely to concentrate on educational material via short-form videos this year. Since they already know how to use the products, this is quite helpful in reaching out to future buyers. Due to the fact that it benefits viewers in their daily lives, it is excellent content for value addition. This will ultimately result in greater brand loyalty.
You can make sure that your videos are inventive, interesting, and educational by implementing these short-form video trends into your content strategy. What more trends do you anticipate being prevalent in 2022?