Today with digital technology ruling the economy, many companies strive to develop a digital-first mindset. But may somehow end up focusing more on implementing digital technologies than on creating holistic digital organizations. However, according to a recent Deloitte survey, 51% of companies are currently in the process of redesigning their organizations for digital business models.
A digital-first company not only uses technology in innovative ways but also creates cultures, structures, and processes to support digital optimization. We have gathered steps from the leading industry experts to help your organization and people develop a digital-first mindset.
5 Steps to Develop a Digital-First Mindset
1. Make digitalization a part of your organizational strategy:
To create an environment that supports a digital-first mindset, you need to incorporate the same in your company culture. That is, it should be a part of your company processes, work-flow, and work methods. However, addressing employees’ differing workplace expectations based on their digital fluency may be extremely challenging. For instance, millennials and Generation Z may be closer to a digital-first mindset when compared to baby boomers.
In order to instill a digital-first mindset and culture, companies can provide collaboration tools that help and support employees to work regardless of their location.
2. Implement this digital-first mindset into your organizational structure:
Design fluid organizational structures where people are identified by their competencies and capabilities. And encourage them to come together to solve particular business problems. You can do this by incorporating an agile digital-first mindset into your business processes. For instance:
- A performance management system that provides dynamic feedback on a regular basis.
- A recruitment process that filters and hires people with a digital-first mindset or with an aptitude for the same etc.
This not only improves your company efficiency but spikes your company’s growth by double.
3. Imbibe a customer-centric mindset:
Customers are the real heroes as your business growth greatly revolves around them. No doubt, this transformation will fail if it doesn’t work for your customers. You can make this transformation a grand success by adopting an open culture and using your customers’ feedback to improve your offering.
Also, internal feedback on interactions with customers can help you a great deal in this transformation journey.
4. Upskilling the staff:
As digital technologies continue to evolve, the skills that are needed to harness these evolutions need to be boosted on a continuous basis. And this will help you to filter the platforms that may not work with those that will.
Thus, upskilling the staff you have makes the most sense. To add on, digital skills are no longer confined to particular departments such as marketing, sales, etc. Because a digital-first mindset needs to be embedded across business, capabilities need to be instilled across the entire spectrum.
5. Be an exemplar leader:
The success of any digital transformation journey centers around the quality of leadership. The most successful digital transformations are driven by senior leadership that is digitally literate and willing to bring change top-down. This requires leaders to convey a clear vision by modeling the behavior they want to see in their people.
Companies can boost this transformation by incorporating appropriate and relevant digital technologies. And rewarding people who demonstrate the right qualities and behaviors associated with a digital-first mindset.
Implementing any new initiatives can be daunting at first, but it need not be if a proper plan is put in place. Making digital-first thinking the norm in your company is all about practicing it repeatedly until it becomes a habit.
The first step towards this is to help your people develop a digital-first mindset by engaging them directly in a process that relies on it. The results provide the motivation to adopt it and the repeated use of it helps it become the new normal. The next important step would be to nurture this habit on a continual basis. This, in turn, will help you build a robust, innovative, and productive business.